The Company’s Mission is to develop and market healthy and fun vitamin- and fiber-enhanced hydration products that children and adults will enjoy, and create sustainable value for our customers, and the communities we serve.
The Company Vision is to address the lack of healthy vitamin- and fiber-enhanced flavored hydration products that are needed in the everyday family lifestyle. The Company seeks opportunities to provide superior hydration products through alliances for production, and by marketing of products in an environmentally-friendly manner, while remaining responsive to the needs of workers and associates, based upon the recognition that sustainable growth will be a shared outcome of teamwork.
Don't take our word!
Watch a focus group on our product conducted by Gary Rudman's of San Francisco's GTR Consulting, whom has been one of the foremost experts in qualitive market research, focused on kids, tweens, teens and young adults. His work has been featured in major articles such as the New York Times and the Washington Post, and has clients from American Express, Coca-Cola, Disney, Microsoft, Yahoo, and many more.